Privacy Policy

Thank you for visiting our websites. We recently updated our Privacy Policy, which outlines the information we collect, how it may be used and/or disclosed, as well as your options regarding these practices. If you have any questions or concerns regarding this Privacy Policy, please contact us at questions@superthroedthebrand.com

Types of Information We Collect & Use

We collect the information you provide to us while using our Services when you register on our Sites or Apps, place an order, participate in any of our promotions, surveys or product review, sign up for any of our loyalty programs and when you contact us.

The information collected from you may include your name, age, mailing address, telephone/cellular phone numbers, e-mail addresses, account user name and passwords, as well as payment information. If you use a third party login to register or otherwise link to us, we may receive certain information about you from the third party (such as a social network) based on your registration and privacy settings on that third party service.

Please be aware that you are solely responsible for updating the personal information you provide to us. If you have registered with us (see Account Registration below) or participate in any of our other loyalty programs, you may update your personal information through your registered account or loyalty program account. If you elect to delete some or all of your personal information, please keep in mind that we may retain transactional data in accordance with various laws, regulations and our company’s retention policy.

Account Registration

We encourage you to register when shopping on our Sites or Apps or when using our Services; however account registration is not required. Our registration process may require users to provide contact information (such as name, age, mailing address, telephone/cell phone number, e-mail address and password). Registration helps us to provide an expedited checkout process, as well as provide a more tailored customer experience. The customer contact information you provide will be used to contact you concerning the status of an order, answer your questions and, unless you choose to opt-out, to send you communications about upcoming sales, contests, promotions, newsletters and product information. You acknowledge and agree that you are responsible for maintaining the confidentiality of your registration information and password. You are responsible for all use of the Sites or Apps under your registered account. If you would like, you can also fill out a customer profile. While it is not required, information obtained from the customer profile questions helps us to learn more about our customers and is used to improve your shopping experience and to provide you with more relevant content and advertising.

We will never knowingly request or collect personal information from any person under 13 years of age without prior verifiable parental consent. If you are under 13 years old, please do not provide your information on our website or attempt to register on our Sites, Apps or Services.

Information We May Automatically Collect

We may use cookies, web beacons, pixel tags, log files, or other technologies to automatically collect certain information when you use our Sites or Apps, or interact with our emails or advertisements on our Sites, our Apps, or other Services. A cookie is a small data file that is sent to your browser from a web server and stored on your phone or computer’s hard drive. For example, we may automatically collect information such as your IP address, geographic location data, unique user ID, cell phone model, operating system, and carrier, and internet service provider. We also may collect information about your use of our Services, such as the time you spend using the Sites or Apps or Services, the number of times you visit, whether you click-through, open, or forward links, emails, and ads, and other Services usage data. These technologies, such as cookies, allow us to keep track of your order as you shop on our Sites or Apps, recognize registered users when they visit, and to provide those customers with information and advertising that is more relevant to them. If you register with or order from us, we may use cookies or other technologies to monitor and maintain information about how you use our Services and what you buy. If you do not register with or buy from us, we may monitor and maintain information about your use in order to improve your shopping experience and provide you with more relevant content and advertising.

Information We Collect From Other Sources

We may obtain information about our customers from other sources, including social media networks that you use to connect with our Services. This information may include name, user name, demographic information, updated address or contact information, interests, and publicly-observed data, such as from social media and online activity. We may also compile the information we receive from and about you from multiple sources, including the information you provide to us on the Services, through our promotional or loyalty programs, customer surveys, contest entries/submissions, information we receive from third parties, information we automatically collect (as explained above in Information We May Automatically Collect section), and information provided by you when you shop in our stores.

How We May Use the Information Collected

The information we collect is used to improve the content of our Services, enhance the value of our products, expedite the shopping experience and communicate with affiliates and customers.  This may also include to notify you about special events, product launches, applications for employment or career opportunities, contest entries, membership or loyalty programs you apply for, in responding to your comments, questions or complaints, and other information you have chosen to receive regarding our products.

Use of Information Disclosure

We use the information we collect from you for billing purposes and to fulfill your orders. We do not store your credit card information. If you have created a username and password to the site or if you have signed up to receive our email newsletter updates we may use your purchase history to personalize special offers and promotions for you. These offers and promotions will be delivered to you in the form of an email newsletter.  We may also share the information we collect from you and about you with Superthroed The Brand, as well as certain third-party partners. We also may use your personal information for our everyday business purposes such as service improvements, security, payment processing, analytics, operations, fraud detection and prevention, reporting, making back-ups and legal compliance.

Please be aware that any personal or proprietary information or content that you voluntarily upload or submit for public posting to the Services (e.g., comments, pictures or other content) becomes publicly available and can be collected and used by others. It is a violation of the Service’s Terms of Use for you to post content that requests personally identifiable information from other users of our Services.

Please also be aware that it is possible that we may sell or buy other website or assets. In such transactions, information about customers often is among the transferred assets. Accordingly, in the unlikely event that our company or substantially all of our assets are acquired by a third party, such information may be one of the transferred assets. Should such a sale or transfer occur, we will use reasonable efforts to try to require that the transferee use personal information provided through the Services in a manner that is consistent with this Privacy Policy. We may also occasionally share aggregate, non-personally identifiable information about users of our Services with third parties.

Customer Service

Based upon the personally identifiable information you provide us, we will send you a welcoming email to verify your username and password. We will also communicate with you in response to your inquiries, to provide the services you request, and to manage your account. We will communicate with you by email or telephone, in accordance with your wishes.  Opting out will not stop these types of communications.

Supplementation of Information

In order to process your credit card orders, we use PayPal, a third party service, to validate and verify your account information. All billing and account info is transmitted via https which is a secure encrypted protocol system.

Legal Disclaimer

At all times, we reserve the right to disclose your personally identifiable information as required by law and when we believe that disclosure is necessary to protect our rights and/or to comply with a judicial proceeding, court order, or legal process served on our website or company. You cannot opt out of disclosure of your personal information if required by lawful order.